PRIVACY POLICY
Last updated: 28 August 2026
B CLUB LONDON LTD ("we", "us" or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, register for or attend our events, join a guest list, waiting list or presale, purchase tickets or memberships, sign up to receive marketing communications, contact us, or otherwise interact with us.
It also explains how we use cookies and analytics technologies on our website.
1. Who we are
B CLUB LONDON LTD operates Paloma Chelsea. Registered address: 92b Old Brompton Road, London, England, SW7 3LQ Contact email: info@palomachelsea.com For the purposes of UK data protection law, B CLUB LONDON LTD is the data controller where we determine how and why your personal information is used.
2. Information we collect
The personal information we collect may vary depending on how you interact with us, the event you register for and the information required for a particular service.
Depending on the circumstances, this may include:
First name and last name
Email address
Telephone number
Date of birth or birthday
Event registrations and RSVPs
Guest list, waiting list or presale registrations
Ticket and booking information
Membership information
Marketing preferences and consent records
Information you provide when contacting us
Information relating to your interactions with our website and digital communications
Website usage and analytics information
Technical information relating to your device, browser and use of our website, where applicable
We do not necessarily collect all of this information from every individual or for every event.
The information requested may differ depending on the particular event, registration, booking or service.
3. How we collect your information
We may collect personal information directly from you when you:
Register or RSVP for an event
Join a guest list, waiting list or presale
Purchase or enquire about tickets
Apply for or purchase a membership
Complete a form on our website
Choose to receive marketing communications
Contact us by email, telephone, social media or another communication channel
Attend or otherwise interact with one of our events or venues
Visit or interact with our website
We may also receive personal information from third parties that provide services connected with our events, including ticketing, booking and event registration platforms.
For example, where a ticketing or event platform gives you the option to specifically consent to receive marketing communications from Paloma Chelsea, the platform may provide us with your relevant contact information together with your marketing preference or opt-in status.
We only use information received from these third-party platforms for consent-based marketing where you have actively chosen to receive marketing communications from us and the consent covers the relevant communication channel.
Where you have not opted in to receive marketing communications from us, information received in connection with your ticket, booking or event attendance will not be added to our consent-based marketing communications for that purpose.
4. Information required from you
The personal information required from you may vary depending on the event, booking, registration or service.
Certain information may be necessary for us to process an event registration, RSVP, guest list request, ticket booking, membership or other request.
Where information is required, this will normally be indicated at the point of collection.
If you do not provide information that is necessary for us to provide a particular service, we may be unable to process your registration, booking, membership or other request.
Information requested solely for marketing purposes is optional. You are not required to consent to marketing communications in order to register for an event, purchase a ticket or use our services where marketing consent is not necessary for the service you have requested.
5. How we use your information
Depending on how you interact with us, we may use your personal information to:
Process event registrations and RSVPs
Manage guest lists, waiting lists and presales
Process and administer bookings and event attendance
Manage memberships and membership benefits
Communicate important information relating to an event, ticket, booking, membership or service you have requested
Respond to enquiries and customer service requests
Manage and operate our events and venues
Maintain appropriate business and operational records
Understand and improve our events, website, services and customer experience
Analyse how visitors use our website
Measure website and digital performance
Prevent fraud, misuse and security issues
Comply with our legal and regulatory obligations
Send marketing and promotional communications where we are permitted to do so
6. Marketing communications
We may send you marketing and promotional communications where you have provided the appropriate consent for us to do so.
Marketing communications may include information about:
Upcoming events
Tickets and ticket releases
Presales and priority access
Guest lists
Memberships
Offers and promotions
Venue news
Special events
Other products or services relating to Paloma Chelsea
Where applicable, consent may be requested separately for different communication channels, such as email and SMS.
Choosing to receive marketing communications is voluntary.
You can withdraw your consent or unsubscribe from marketing communications at any time.
For email marketing, you can use the unsubscribe link included in our marketing emails.
For SMS marketing, you can follow the opt-out instructions included in the message.
You can also contact us at info@palomachelsea.com to update your marketing preferences.
Withdrawing consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.
We may retain limited information about your opt-out or unsubscribe request in a suppression list to ensure that we continue to respect your preference and do not accidentally send you further marketing communications through that channel.
Your right to object to direct marketing
You have the right to object at any time to the use of your personal information for direct marketing.
If you ask us to stop using your information for direct marketing, we will stop using it for that purpose.
7. Information received from ticketing and other third-party platforms
We work with third-party ticketing, booking, registration and event platforms, including DICE, DesignMyNight and Entry, as well as other platforms and service providers that we may use from time to time.
When you use one of these services, the relevant platform may collect and process your personal information under its own privacy policy.
The platform may also provide certain information to us where necessary in connection with your ticket, registration, booking or event attendance.
Depending on the platform, the event and the choices you make, this information may include:
Where a third-party platform gives you the option to specifically choose to receive marketing communications from Paloma Chelsea and you actively select that option, we may receive and use the relevant information for the marketing communications you selected.
We will only rely on consent obtained through a third-party platform for consent-based marketing where the consent identifies us as the organisation that may contact you and covers the relevant communication method.
For example, where you specifically opt in through DICE, DesignMyNight, Entry or another platform to receive email or SMS marketing communications from Paloma Chelsea, we may use the relevant contact details provided to us for the communication channel to which you have consented.
We do not treat the purchase of a ticket, registration for an event or provision of personal information to a ticketing platform, by itself, as consent to receive consent-based marketing communications from us.
If you have not opted in to marketing from us, we will not use information provided to us by the platform for consent-based marketing purposes.
We may retain records of marketing consent, including information showing when, how and through which platform the consent was obtained, where necessary to demonstrate and manage your marketing preferences.
Third-party platforms may also process your personal information independently for their own purposes. Their own privacy policies explain how they collect, use and retain your information.
8. Our lawful bases for using your information
Under UK data protection law, we must have a lawful basis for processing your personal information.
The lawful basis we rely on depends on why and how we are using the information.
Contract
We may process your information where it is necessary to provide a service you have requested or to take steps at your request before providing that service.
This may include processing relating to tickets, bookings, registrations and memberships.
Legitimate interests
We may process information where it is reasonably necessary for our legitimate business interests and those interests are not overridden by your rights and interests.
These interests may include:
Operating and administering our events and venues
Responding to enquiries
Managing our services
Maintaining business and operational records
Improving our services and customer experience
Understanding the overall performance and use of our website
Protecting our systems, services and customers from fraud or misuse
Consent
We rely on consent where you have freely and actively chosen to give us permission to use your information for a particular purpose.
This includes marketing communications by email, SMS or other electronic communication channels where consent is required.
Consent may also be used for certain cookies or analytics technologies where required.
You may withdraw your consent at any time.
Legal obligation
We may process personal information where necessary to comply with a legal or regulatory obligation.
9. Who we share your information with
We may share personal information with trusted organisations that help us operate our business, events, website and services.
These may include:
Ticketing, booking and event registration platforms, including DICE, Entry and DesignMyNight
Website hosting and website management providers
Email marketing providers
Customer relationship management systems
SMS and communications providers
Analytics providers, including Google Analytics
Payment processors
IT, software and cloud service providers
Professional advisers such as accountants, lawyers and insurers
Event and operational service providers where necessary
Authorities, regulators or law enforcement agencies where required by law
This list is not exhaustive and the service providers we use may change from time to time.
Where another organisation processes personal information on our behalf, we take appropriate steps to ensure that the information is handled in accordance with applicable data protection requirements.
Some service providers may act as independent data controllers for certain processing activities and will process personal information in accordance with their own privacy policies.
We do not sell your personal information.
10. International transfers
Some of the service providers and technology platforms we use may process or store personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we take appropriate steps to ensure that the transfer complies with applicable UK data protection law.
Depending on the destination and the service provider, this may include relying on:
UK adequacy regulations
Appropriate contractual safeguards
The UK International Data Transfer Agreement
An applicable UK Addendum to approved Standard Contractual Clauses
Another transfer mechanism permitted under UK data protection law
Where required, additional safeguards may also be implemented.
You may contact us at info@palomachelsea.com if you would like further information about safeguards used in relation to international transfers of your personal information.
11. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet any applicable legal, accounting, regulatory, operational or reporting requirements.
The appropriate retention period may vary depending on the type of information and why we hold it.
When deciding how long information should be retained, we may consider:
The purpose for which the information was collected
Whether the information is still required to provide a service
Our relationship with you
Applicable legal or regulatory requirements
Accounting and record-keeping obligations
The nature and sensitivity of the information
The potential risks associated with retaining the information
Whether the information is required to establish, exercise or defend legal claims
Marketing information may be retained while you remain subscribed to the relevant marketing communications.
If you withdraw your consent or unsubscribe, we will stop using your information for that marketing purpose. We may retain limited information in a suppression record so that we can continue to respect your preference.
Analytics information is retained in accordance with the settings we apply within our analytics services and our operational requirements. We periodically review whether analytics information remains necessary for the purposes for which it was collected.
12. Cookies and similar technologies
Our website uses cookies and similar technologies.
Cookies are small pieces of information that may be stored on your device when you visit a website. They may be used to operate a website, remember preferences and understand how visitors interact with it.
Essential cookies
Certain cookies and similar technologies may be necessary for the operation, security or functionality of our website.
Where a cookie or technology is strictly necessary to provide a service you have requested, consent may not be required.
Analytics cookies and technologies
We use analytics technologies to understand how visitors use our website and to help us measure and improve its performance.
Our analytics provider is Google Analytics 4, a service provided by Google.
Google Analytics may help us understand information such as:
The number of users visiting our website
The number and duration of sessions
Pages or areas of the website visited
How users interact with our website
Approximate geographic information
Browser information
Device information
General website performance and usage statistics
Where enhanced measurement or other Analytics functionality is enabled, Google Analytics may also measure additional interactions with the website.
Google provides further information about data collected through Google Analytics in its Google Analytics Data Collection documentation.
Google Analytics cookies
Google Analytics may use first-party cookies to distinguish users and sessions.
Common Google Analytics 4 cookies include:
_ga, which is used to distinguish users
_ga_<container-id>, which is used to maintain session state
Google states that these cookies may have a default expiration period of up to two years, although their actual lifespan may vary depending on our configuration, browser restrictions, your cookie settings and your interactions with the website.
More information about the cookies used by Google Analytics is available in Google's Google Analytics Cookie Usage documentation.
Information processed through Google Analytics
When you visit a website using Google Analytics, certain technical information may be transmitted from your browser in order for the Analytics service to operate.
Google states that a standard implementation of Google Analytics may process information including user and session statistics, approximate geolocation, and browser and device information.
An IP address may be processed during transmission for purposes such as deriving approximate geographic information. Google states that Google Analytics does not log or store individual IP addresses.
Google Analytics may use identifiers such as a client ID stored in an Analytics cookie to distinguish users and sessions.
We do not intentionally send information such as your name, email address or telephone number to Google Analytics as personally identifiable information.
Further information about how Google processes and protects Analytics information can be found in:
Google's Safeguarding Your Data information for Google Analytics
How Google Uses Information from Sites or Apps That Use Its Services
Consent and analytics
UK law permits certain storage and access technologies used solely for statistical purposes to operate without prior consent in limited circumstances.
Where we rely on such an exception, the relevant analytics technology will be used for statistical purposes relating to the use and improvement of our website and we will provide an appropriate means to object where required.
Where our use of analytics or other technologies falls outside an applicable legal exception, we will request your consent before using the relevant non-essential cookies or technologies.
Consent may, for example, be required where technologies are used for advertising, profiling, individual tracking, remarketing or similar purposes.
You can manage your choices through the cookie or privacy controls provided on our website where available.
Where we rely on consent, you may change or withdraw that consent at any time through those controls.
Google Analytics and advertising features
Google Analytics can be integrated with other Google services, including advertising services.
If we enable functionality that uses Analytics information for advertising, remarketing, advertising personalisation or similar purposes, additional information or identifiers may be processed.
Where these activities require consent or additional transparency information, we will apply the appropriate consent controls and provide relevant information to users.
We do not treat consent to basic website analytics as consent to advertising or personalised marketing technologies.
How to control Google Analytics and cookies
Where available, you can use the cookie or privacy controls on our website to manage your preferences.
You may also be able to block or delete cookies through your browser settings.
Google provides a Google Analytics Opt-out Browser Add-on, which is designed to prevent Google Analytics JavaScript on participating websites from sending information about your visit activity to Google Analytics.
Information about Google Analytics, Google's privacy practices and its opt-out tools is available through Google's official privacy and Analytics documentation.
13. Your data protection rights
Depending on the circumstances, UK data protection law may give you the right to:
Request access to the personal information we hold about you
Ask us to correct inaccurate or incomplete information
Ask us to delete your personal information
Ask us to restrict how your information is used
Object to certain uses of your information
Request the transfer of certain information to you or another organisation
Withdraw your consent where processing is based on consent
Object to the use of your personal information for direct marketing
These rights may be subject to certain conditions and exemptions under applicable law.
To exercise any of these rights, please contact us at info@palomachelsea.com.
We may need to request information from you to verify your identity before responding to certain requests.
14. Keeping your information secure
We take appropriate technical and organisational measures designed to protect personal information against accidental or unlawful loss, destruction, alteration, unauthorised access or disclosure.
Access to personal information is limited to individuals, employees, contractors and service providers who require access for legitimate business purposes.
15. Third-party websites and services
Our website, events and communications may contain links to, or use services provided by, third parties.
These may include ticketing and booking platforms such as DICE, DesignMyNight and Entry, as well as other providers we may use from time to time.
These organisations may collect and process personal information independently from us.
Where another organisation acts as an independent data controller, its own privacy policy will explain how it collects and uses your information.
We recommend reviewing the privacy information provided by any third-party service you use.
16. Complaints
If you have any questions or concerns about how we collect or use your personal information, please contact us at:
We would appreciate the opportunity to address your concerns.
You also have the right to raise a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO).
Further information is available on the ICO's website.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, events, services, technology, data processing practices or legal obligations.
The latest version will be made available through our website.
Where appropriate, we may also notify you of significant changes.
The date at the top of this Privacy Policy indicates when it was last updated.